Workshop Nine - Distribution
- Distribution Strategy - Right Product, Right Place, Right Time
- Distribution - System for delivering products to customers.
- Indirect Vs. Direct Channel - Use of intermediaries that take delivery of a
product prior to final delivery to an end-user.
- Primary Functions of Intermediaries
- Breaking Bulk
- Assorting
- Information and Customer Credit
- Sharing Risk
- Criteria for Building a Distribution Channel
- Competition (or Industry)
- Costs (or Specialization)
- Coverage
- Control
- Physical Distribution
- Transportation - trucks, shippers
- Storage - environment, insurance
- Material Handling - data processing
- Delivery Terms - FOB Origin
- Global Marketing - importing or exporting products.
- Home Advantage
- Successful Methods of Exploration
- Attend Foreign Trade Shows
- Develop Relationship With Foreign Company
- My Early Days of Importing
- Purchase, Financing, Shipping, Customs, Trucking, Condition